据诗人与股评员网站Poets&Quants报道——今年夏天，正当他在斯坦福大学商学院(Stanford Graduate School of Business)MBA班的多数同学对享誉全球的大企业待遇丰厚的实习职位趋之若鹜时，玛特•伊维斯特却整天躲在学校图书馆里面。他对麦肯锡(McKinsey)、高盛(Goldman)、亚马逊(Amazon)以及苹果(Apple)等大公司一点也不感兴趣。
现年27岁的伊维斯特利用研一这个暑假撰写了这本长达136页的书，自己贴钱出版，书名叫《开怀大笑之后……糟了!——网络声誉管理学生必读》(lol…OMG! – What Every Student Needs to Know About Online Reputation Management, DIGital Citizenship and Cyberbullying)。该书已于10月10日出版发行，内容是告诫读者社交网络的潜在风险。
While most of his MBA classmates at Stanford Graduate School of Business rushed off to lucrative internships with some of the world's most prestigious firms this past summer, Matt Ivester holed up in the school's library. He had no interest in McKinsey or Goldman, Amazon or Apple.
Instead, 27-year-old Ivester used the summer before his second year at Stanford to write a 136-page self-published book called lol…OMG! – What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying. The book, published Oct. 10, alerts readers to the potential dangers of social networks.
While many would consider Ivester's decision to skip a summer internship somewhat frivolous, the Stanford MBA has no regrets. "Stanford is the best school in the country for entrepreneurship so I don't think it's that crazy," he says. "A Stanford MBA is incredibly well respected so I think I could get those big jobs later on in my career if I decide to do that."
So for him, it was an easy decision to reflect on what he had learned as a web entrepreneur and to share it with others in book form. Ivester knows this territory well. Four years ago, he created JuicyCampus.com, which quickly became the biggest college gossip website in the country, with one million unique visitors per month. And then he watched in awe and horror as students began posting intimate and often offensive remarks about their peers — including sexual histories, accusations of drug use, and threats of violence.
The site — with the slogan "Always Anonymous, Always Juicy" — veered so out of control that some student governments asked administrators to block access to JuicyCampus. Hundreds of emails poured in from upset students, parents, and administrators. JuicyCampus even became the subject of two investigations by attorneys general.
"The site was out of control, and at 24, I simply didn't have the wherewithal or the experience to rein it in," says Ivester. "I felt trapped, unable to simply shut the site down — I had employees counting on me for their livelihoods, and I had spent a lot of venture capital money with the expectation of a return on investment."
After burning through $1 million in investors' money, Ivester shut the site down in February of 2009 after he was unable to get anyone else to ante up more cash. But the lessons from the debacle still linger along with the real-world impact of social media. So Ivester badly wanted to write a guide to help students think about the way they portray themselves and the way that they treat others online.